The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. by Her World Team / April 24, 2021. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. The shocking news comes only 2 months after the show's premiere. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Check this out: 2023 Cond Nast. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. Zendaya in the Louis Vuitton Capucines campaign. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Credit: Dior. Sign up for THR news straight to your inbox every day. ", Though India has not been a traditional target for the luxury sector, the. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. I immediately fell for Hoyeons outstanding talents and fantastic personality. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. Here is a list of K-pop stars who have fronted high-end fashion brands. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. I am delighted BTS are joining Louis Vuitton today, Abloh says. For the brands spring 2021 campaign, shot by creative director While a third person wrote, "OUR 7 KINGS ". LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. "The band has great memories with McDonald's. Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand. Who is the brand ambassador of Dubai? This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! We want to hear it. The news was announced by the French brand on May 10. All rights reserved. This campaign marks the first time that the brands miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. Please see our privacy policy for more information. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. In 2016, she landed her first major show thanks to Louis Vuitton. Not all marketers are convinced though. Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. As part of louis vuitton brand ambassador list the 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles. The impressive location will see equally Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. 2023 Tatler Asia Limited. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Comments, questions or feedback? We are excited for our upcoming projects with Virgil Abloh," they shared. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. People want bite-sized nuggets of content to digest. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. Photographed by Annie Leibovitz against a backdrop of blue sky and swirling clouds, the tennis champions asymmetric Louis Vuitton slip dress served as a stunning reminder that her approach to style is just as fierce as her conduct on the court. At best, people were scared, sad, and exhausted. HoYeon Jung is the newest global ambassador for Louis Vuitton. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, House Ambassador is highest title at Louis Vuitton btw!! Brands that dont have a big budget should keep an eye on emerging talent or other more accessible options. It means well see some very interesting collaborations emerge., Brands may also appoint more brand ambassadors around the world to target audiences at a much deeper level, says Booker. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. Zendaya Fronted Her First-Ever Louis Vuitton Campaign Mert Alas And Marcus Piggot Zendaya is the newest Louis Vuitton H ouse Ambassador. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. Mert and Marcus. The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. 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Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Updated: 12 May 2022 11:50 am. n 77 del 13/5/2022, Met Gala: the best fashion moments of all time, From Lady Gaga in hot pink to Rihanna as a Papessa, And everything you need to know for this Gilded Glamour edition 2023, All the ways in which Vogue makes money with the Met Gala, From Instagram sponsorship to million-dollar ads, He is Ford's right-hand man, Peter Hawkings, COS presented its Atelier Collection in Paris, Like the celebrities of the early 2000s and the it-girls of today, Guests at the Met Gala are fighting over Karl Lagerfeld's vintage. While the two have been confirmed as ambassadors, with the rest of the members representing other luxury fashion brands such as Minji for Chanel, Haerin for Dior, and Danielle for Burberry. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement. Want more from Teen Vogue? [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. Here are the brands Jun Ji Hyun, Song Hye Kyo, Jung Woo Sung and other Korean celebs are brand ambassadors of. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also did a few weeks later at the world premiere of the new season of Stranger Things. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. ", BTS Says They're Looking 'at the Positive Side' After Losing First Grammy Nomination, BTS Shares Experiences of Racism as They Denounce Anti-Asian Attacks: 'We Feel Grief and Anger', BTS' Jungkook Turns Up the Heat in Sexy Abs-Baring Photo Shoot as Calvin Klein's New Global Ambassador, BTS Members: Everything to Know About the K-Pop Supergroup, BTS' J-Hope Begins Process to Join South Korean MilitaryAfter Legally Deferring for Years. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. All rights reserved. Sign up for the Teen Vogue daily email. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. Ad Choices. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. Working with someone like that in South America or Spain makes complete sense.. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. Its exactly like a global ambassador The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. She joins Zendaya, Hoyeon, & J-hope in the list! South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". All Rights Reserved. She joins Zendaya, Hoyeon, & J-hope in the list! Its exactly like a global ambassador Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton.

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