I believe its because of the level of sugar [in the drink], she said. The growing bubble tea market has also made brands focus on unique concepts in terms of toppings and flavour combinations to pique consumer interest and to stand out from the crowd. 11. I hope you learned something from it, even if it was that you should lay off the bubble tea because really, you probably have had enough of that stuff by now. Taiwanese and homegrown brands have long dominated the Southeast Asian bubble tea market, the study found. The increase in bubble tea shops led to intense competition and price wars.9 Slashed prices, one-for-one offers and even lucky draw promotions were used to entice customers. Coffee and tea are the most consumed as well as socially accepted nootropic beverages across the world, and many consumers are highly dependent on such caffeinated drinks before starting their day. The emergence of Chinese players who are good at branding, product/supply chain and cost management could pose an increasing challenge to existing local players. 7. This has led to transportation delays and the functioning of both supplies (tea estates) and demand for consumption points to a standstill due to a shortage of manpower and reduced visits of customers to coffee shops amidst the lockdown. Sometimes they are blended with ice to give them a more slushy-like consistency. All rights reserved. Because of the popularity and groundbreaking response from the customers, the businesses in this market typically franchise into different locations. For instance, Nextrends Asia 2021 displayed a 330% surge in Taiwans exports of pearl milk teas base ingredients (raw materials, packaging and machinery, and others) compared to 2018. This can be attributed to rise in the popularity of bubble tea with black tea as a base ingredient across the globe. With shops all around the world in many major cities, its easy to indulge your bubble tea craving when you want to! In addition, the growing gastronomic tourism, rising number of health-conscious individuals, and increased social media influences further paved the way toward growing potential. According to a recent CLSA survey of consumers, 94% of those aged between 20 and 29 bought boba tea in the last three months, reported Bloomberg (June 24). I have feedback on this infopedia article: Bubble tea. You need at least a Starter Account to use this feature. Also, due to the strong dependency on Asian countries to source raw materials, such as tapioca balls from Taiwan, hinders the production process and impacts their overall operations. There is also a wide selection of items that can be added to the tea; for instance, pearls, pudding and jelly. It includes flavor variants such as lychee, mango, passion fruit, peach, plum, strawberry, avocado, banana, grape, kiwi, lemon, and others. Bubbling over. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. The data offered to us was exactly what we were looking for. We use cookies to enhance your experience. It comes with the additional cost of $2500.00 contact sales. Brands, such as Koi The Co, Moge Tee, and M.A.D. *Taxes/Fees, if applicable will be added during checkout. Bubble tea got its name from the tapioca balls because when theyre added to the drink and shaken, the balls expand and pop, creating a popping soundor bubbling.. Asia Pacific is expected to dominate the market during the forecast period. Though there are high margins, bubble tea is a low-differentiation game with easily replicable products and a challenging supply chain, he said. This is a very good piece of work and will be very helpful to us going forward. Single User License, Five User License & Enterprise User License. A. A global addiction. According to the bubble tea market share, based onflavor, the fruit flavor segment was the most prominent segment accounting for the highest share in the bubble tea market, in 2019. to incorporate the statistic into your presentation at any time. Chart. This can be attributed to the rise in awareness regarding healthy lifestyle and higher adoption of healthy beverages by health-conscious consumers. These pearls, that looks like dark bubbles, give the tea its name. The consumption of bubble tea also improves the balance of vitamins and minerals in the human body due to the presence of various inclusions such as yogurt, cream, fruit bits, and others. As a Premium user you get access to the detailed source references and background information about this statistic. You need a Statista Account for unlimited access. I liked bubble tea first because milk tea is nice, and the pearl. Bubble tea is extremely high in calories. The industry shows no signs of slowing down, and in fact, appears to be growing exponentially with every passing year. #1 HEYTEA Golden Osmanthus Oolong ($7.50) Photo from HEYTEA. Besides this, due to its various attributes, such as low-fat and low-calorie content and other several health benefits, including high antioxidant value, it also boosts the consumption of boba tea across the domestic and international markets. A 16 oz serving of bubble tea contains 38 grams of sugar, which is 76% of the recommended daily value. Moreover, the availability of suitable alternatives, such as unsweetened tea, coconut water, fruit-infused teas, and others, offering similar benefits, hamper the global market growth. Junction. The global bubble tea market size was valued at USD 2.29 billion in 2022 and is projected to grow from USD 2.46 billion in 2023 to USD 4.08 billion by 2030, exhibiting a CAGR of 7.51% during the forecast period. Retrieved from NewspaperSG.13. A wide variety of teas, including black, green, oolong and earl grey tea are sold. The market is expected to grow at a CAGR of 7.51%, during the forecast period. Were guessing you already know what bubble tea is. This article was first published on 27 December, 2019. diabetes, heart disease, stroke and cancer. Keep reading to discover everything weve uncovered about bubble tea. Contact us, Last week, it was announced that Singapore will soon require food and beverage outlets to, Nutrition labels for drinks high in sugar, saturated fat to be rolled out in practical manner: MOH, HPB, Nutrition labels required by end 2023 for freshly prepared drinks that are higher in sugar, fat content. The specialty of milk tea is growing due to its ease of customization with various tea bases and toppings such as jellies, fruit bits, syrups, and tapioca balls. How much is the global bubble tea market worth? According to the CXOs, Europe is projected to register significant growth as compared to Asia-Pacific and North America due to rapid urbanization, rise in consumption of healthy beverages, and low price of bubble tea. CXOs from the leading companies perceive that product innovation, development of newer flavor, and use of organic preservatives & color in the manufacturing process are the major areas of growth for the bubble tea market. Retrieved from NewspaperSG.10. Pandemic disrupted the entire world and affected many industries. Accessed May 01, 2023. https://www.statista.com/statistics/1112472/singapore-bubble-tea-consideration-factors/, Nielsen. However, the sweeteners segment is expected to witness the highest growth, owing to rise in demand for sweet beverages across the globe. Today, millennials, zennials, and gen z account for the vast majority of the countrys bubble tea consumption. If you have an adventurous palette, we highly recommend trying as many different flavors as you can to find the one that will be your favorite! Almost overnight bubble tea shops popped up around the world in multiple countries that had never had an interest in it before. Required fields are marked *. A. The forecast period in the global bubble tea market report is 2019-2027. Bubble tea, also known as Boba or Boba tea, is rapidly becoming one of the worlds favorite beverages. The report provides a quantitative analysis of the current bubble tea market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities. Extruding the tapioca into these small balls is difficult work. The increase in bubble tea shops led to intense competition and price wars. 9. Looking forward to work together on similar projects, We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. Girls and women are the primary demographic among bubble tea drinkers, with 95% having tried it. Rising Raw Material and Transportation Cost Due to the Pandemic to Slow Down the Market Growth. "Important Factors When Considering a Bubble Tea Purchase in Singapore in 2020. As a Premium user you get access to background information and details about the release of this statistic. Chewy tapioca balls or pearls are often added as well, giving rise to the need for extra large straws when drinking the beverage. According to the study, there are three underlying fundamentals to building a successful bubble tea business. Bubble tea is a sweet, delicious drink typically made from a tea base that is then mixed with either milk or fruit flavoring. Which of the following factors are important to you for this most recent trip? 14. Bubble tea typically sells for about $3 to $5 for a 16- to 20-ounce serving. In the United States, 95% of women have tried bubble tea versus 81% of males. Asia Pacific Bubble Tea Market Size, 2022 (USD Billion), To get more information on the regional analysis of this market, Request a Free sample. Low, F., & Lee, H. M.(2011, March 27). Learn more about how Statista can support your business. The global Bubble Tea Market is expected to $4,368.6 million in 2027. In, DBS Group Research. Additionally, they can be ordered with fruit or boba, both of which are high in added sugar. By continuing to visit this site you agree to our use of cookies . Bubble tea can be found in over 30 countries. This was found in a study which provides analyses and insights into the business dynamics behind bubble tea. The prevalence of lifestyle disorders such as obesity and diabetes associated with the hectic lifestyle of consumers has nudged them to shift toward healthy drinks, such as ginger tea and boba teas, due to their easy customization. The hidden sugars in bubble tea, Confessions of a bubble tea addict: Not good for me, but it's been good to me. The nostalgic flavour of Uncle JiaJia liang teh has now taken the form of bubble tea! For instance, the base ingredients required for the preparation of black or green tea are exported from India, but due to the imposed regulations, companies were unable to process the demands of the manufacturers. 5. The Straits Times, p. 30. Which is the leading segment based on the product type in the market? Since then, however, bubble tea has expanded across the rest of Asia, and there was a sudden explosion of popularity during 2018, particularly in Singapore. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. There are many varieties of the drink with a wide range of ingredients. Moreover, as per researches conducted by different reputed organizations, tea is proven to prevent different type of cancers, lower cholesterol, help boost immunity, facilitate weight loss, and prevent neurological diseases.This indicates that the health benefits associated with bubble tea are anticipated to drive the overall market. Young people between ages 20 and 29 are interested in bubble tea. The Straits Times, p. 15. The region is witnessing a cross-cultural food consumption trend, and the growing health and wellness approach is also expected to boost the growth. Last week, it was announced that Singapore will soon require food and beverage outlets to include nutrition labels on their menus to indicate drinks that contain higher levels of sugar and saturated fat. Previously, tea was usually served hot, so it was considered a novel idea to cool the tea with ice and mix it with various ingredients. (2002, January 13). By component, it is classified into flavor, creamer, sweetener, liquid, tapioca pearls, and others. Prices are higher than previously, reaching as much as S$6 per cup as compared to S$3 in the past.12 Nevertheless, bubble tea shops have attempted to sustain the popularity of the drink by continually developing new and unusual flavours, as well as engaging with customers through social media.Health concernsIn May 2011, it was found that two fruit juice brands from Taiwan used by some bubble tea outlets contained plasticisers that were harmful to health. statistic alerts) please log in with your personal account. As soon as this statistic is updated, you will immediately be notified via e-mail. Some specialty shops have menus with smaller sizes and prices as low as $2 to $3 per serving. During the late 1980s and into the 1990s, bubble tea was only consumed in a select few countries including Taiwan, Hong Kong, China, and Japan. This includes building a decent flagship product to get initial traction, achieving single-store profitability and scaling the model while maintaining the positive unit economics. Jointly conducted by venture outfit Momentum Works and digital payments solution firm qlub, the report also found thatthe average price of bubble tea in Singapore is double that of other countries in the region. According to a recent study, the bubble tea industry is expected to grow by almost $2 billion to a whopping $4.3 billion by 2027. Bubble tea is a popular drink among Singaporeans, and consists of a sweet flavored tea base and tapioca pearls, or "bubbles". Ive been drinking it a lot for the past few months and realised that my weight increased. Followed by black tea, the green tea segment is expected to hold a major percentage of the market share. To get the sample of bubble tea market report, click on the link (Please paste the link here). The Straits Times, p. 73. In some instances, a hot version of the tea is also available. The ideal entry-level account for individual users. Total Starbucks locations globally 2003-2022, U.S. beer market: leading domestic beer brands 2017, based on sales, Revenue and financial key figures of Coca-Cola 2010-2022, Research expert covering Singapore, Indonesia and Malaysia, Profit from additional features with an Employee Account. We value them as a research company worthy of building long-term relationships., Well done Fortune Business Insights! Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Some of the most popular fruit flavors include strawberry, blueberry, green apple, pineapple, passion fruit, mango, lemon, watermelon, grape, peach, cantaloupe, banana, and kiwi among others. Bubble tea drinks are designed to appeal to younger consumers as a way for brands to be part of viral food trends. Recent Statistics Popular Statistics Facebook: quarterly number of . Plasticisers are discovered in two Taiwanese fruit juice brands, resulting in suspension of the brands.2013: Maleic acid found in Taiwanese starch products, affecting the pearl supplies of certain bubble tea chains.AuthorJan YapReferences1. The number of bubble tea shops grew to at least 5,000 by 2002. According to a study published in the National Library of Medicine, in 2022, chewing tapioca pearls can increase salivary C-protein (CRP) and calcium (Ca) levels. While consumers in Singapore are more health conscious, its not the same across other markets, it added. One can order the teas plain, or with milk or various fruit extracts, including plum, lemon and passion fruit among other flavours. The availability of different types of milk tea offers numerous options for consumers to enjoy. Show publisher information

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